#data-driven brand design
Explore tagged Tumblr posts
bear-creative · 3 days ago
Text
About Bear Creative – Data‑Driven Brand Design & Storytelling Agency
"Discover the team behind Bear Creative — a data-driven brand design and storytelling agency helping businesses craft memorable identities and connect with their audience."
0 notes
apcseo · 7 days ago
Text
How AI Is Taking the Guesswork Out of Creative Advertising
Tumblr media
In a world where attention is the most valuable currency, marketing can no longer rely on trial-and-error. Today, every second, swipe, and scroll matters. Brands are expected to deliver precision-targeted content that resonates instantly. The days of guesswork in advertising are fading fast—thanks to Artificial Intelligence.
At Apppl Combine, we’re not just keeping pace with this transformation—we’re shaping it. As a forward-thinking AI creative agency, we believe that creativity, when powered by AI, becomes not just more efficient but also more insightful, data-driven, and truly scalable.
Let’s dive into how AI is removing the ambiguity from creative advertising, and why Apppl Combine is the partner you need to lead in this new era.
The Traditional Creative Process: Inspired, But Inconsistent
Creative advertising has always thrived on intuition, emotion, and originality. And while these qualities remain vital, they often come with an inherent challenge—subjectivity.
Will the audience like this headline?
Is this the right color scheme for Gen Z?
Which version of the ad will perform best?
Without solid data, marketers have long been making educated guesses. And while A/B testing and consumer research helped, they were time-consuming and expensive. Enter AI, where art meets science.
How AI Is Changing the Game
AI has the power to take the guesswork out of each stage of the creative advertising pipeline. At Apppl Combine, we use AI not just as a tool—but as a creative collaborator.
Here’s how we do it:
Audience Insights, Supercharged
Understanding your audience is the foundation of any strong campaign. With AI, we tap into behavioral data, psychographic profiles, and predictive analytics to gain deeper, real-time insights into your audience.
Instead of designing for a "target demographic," we create content tailored for real individuals—at scale.
Example: We used AI-driven social listening and sentiment analysis to uncover micro-trends and customer frustrations. That insight directly influenced ad copy and visuals, resulting in a 30% higher click-through rate.
AI-Powered Copywriting That Converts
AI isn’t just about numbers—it’s also becoming a wordsmith. At Apppl Combine, our content teams use AI writing assistants to generate copy variations, refine tone, and even optimize messaging for different platforms and personas.
This allows us to:
Rapidly test different headlines and CTAs
Adjust tone for emotional resonance
A/B test thousands of combinations at lightning speed
No more guessing what copy might work. AI gives us the data-backed versions that will work.
Visual Storytelling with AI Design
From layout generation to dynamic imagery, AI is revolutionizing how visuals are created. We use AI tools to:
Create auto-generated ad creatives with brand-consistent themes
Generate multiple versions for different audience segments
Test visual appeal using predictive heatmaps
This isn’t creativity by robots—it’s creativity enhanced by machine precision.
AI in Ad Film Production
As a full-service AI creative agency, we’ve brought AI into our video and ad film production pipeline as well:
Script Generation: AI helps brainstorm angles, tones, and concepts.
Voice Synthesis: Localized voiceovers in multiple languages.
Smart Editing: AI-assisted editing tools help automate transitions, syncs, and captions.
Post-Production Optimization: Predictive tools help us know what parts of a video are likely to hold attention—or lose it.
The result? Faster, smarter, and more adaptable ad films that perform.
Real-Time Optimization
We don’t just launch campaigns and hope for the best. With AI, we track performance data in real time and optimize creatives on the fly.
What used to take weeks of waiting and analysis, we now do in hours.
That means:
Swapping underperforming visuals mid-campaign
Personalizing content dynamically based on user interaction
Increasing ROI with data-informed creative changes
Why Choose Apppl Combine as Your AI Creative Partner?
We’re not your average creative agency tinkering with AI tools on the side. At Apppl Combine, AI is at the heart of how we think, create, and deliver.
✅ We Combine Strategy, Story, and Science
Our roots are in strategy and storytelling. We understand brand voice, emotional narrative, and cultural context. But now, we pair that with AI to ensure that every piece of creative isn’t just beautiful—it’s intelligent, purposeful, and performance-oriented.
✅ Proven Track Record in AI Creative Campaigns
From high-converting video ads to multilingual AI-enhanced explainer videos and data-personalized ad films, we’ve delivered measurable success for brands across industries. We’ve helped brands:
Reduce creative turnaround time by 60%
Improve ad engagement by 30–50%
Generate 4–5x the creative variants without 4–5x the budget
✅ Scalable Solutions for Fast-Growing Brands
Startups and enterprises alike need creative agility. With our AI-powered pipeline, we can produce high-quality creative assets at scale—without losing the soul of the brand.
The Bottom Line: AI Is the Future of Advertising. But the Right Agency Makes It Work.
Artificial Intelligence is no longer a novelty in advertising—it's the new normal. But technology alone isn’t enough. You need a creative partner who knows how to use it strategically, intuitively, and effectively.
At Apppl Combine, we blend the best of both worlds: the unmatchable power of AI with the irreplaceable art of human storytelling.
No more guesswork. Just creativity that works.
Ready to future-proof your advertising?
Partner with Apppl Combine, your trusted AI creative agency, and let's build campaigns that are smarter, faster, and built for impact.
Connect with us: www.apppl.com
This post was originally published on: Apppl Combine
0 notes
blahideiasquefuncionam · 5 months ago
Text
Estratégias de Marketing para Expansão de Franquias: O Case de Sucesso da Academia Body Health
Facebook Twitter LinkedIn WhatsApp Estratégias de Marketing para Expansão de Franquias: O Case de Sucesso da Body Health Expandir uma franquia exige planejamento estratégico, ações direcionadas e a habilidade de conectar a proposta de valor da marca com o público certo. A Franquia Body Health é um exemplo brilhante de como um modelo de negócios bem estruturado aliado a estratégias de marketing…
0 notes
reasonsforhope · 1 year ago
Text
"The Netherlands is pulling even further ahead of its peers in the shift to a recycling-driven circular economy, new data shows.
According to the European Commission’s statistics office, 27.5% of the material resources used in the country come from recycled waste.
For context, Belgium is a distant second, with a “circularity rate” of 22.2%, while the EU average is 11.5% – a mere 0.8 percentage point increase from 2010.
“We are a frontrunner, but we have a very long way to go still, and we’re fully aware of that,” Martijn Tak, a policy advisor in the Dutch ministry of infrastructure and water management, tells The Progress Playbook. 
The Netherlands aims to halve the use of primary abiotic raw materials by 2030 and run the economy entirely on recycled materials by 2050. Amsterdam, a pioneer of the “doughnut economics” concept, is behind much of the progress.
Why it matters
The world produces some 2 billion tonnes of municipal solid waste each year, and this could rise to 3.4 billion tonnes annually by 2050, according to the World Bank.
Landfills are already a major contributor to planet-heating greenhouse gases, and discarded trash takes a heavy toll on both biodiversity and human health.
“A circular economy is not the goal itself,” Tak says. “It’s a solution for societal issues like climate change, biodiversity loss, environmental pollution, and resource-security for the country.”
A fresh approach
While the Netherlands initially focused primarily on waste management, “we realised years ago that’s not good enough for a circular economy.”
In 2017, the state signed a “raw materials agreement” with municipalities, manufacturers, trade unions and environmental organisations to collaborate more closely on circular economy projects.
It followed that up with a national implementation programme, and in early 2023, published a roadmap to 2030, which includes specific targets for product groups like furniture and textiles. An English version was produced so that policymakers in other markets could learn from the Netherlands’ experiences, Tak says.
The programme is focused on reducing the volume of materials used throughout the economy partly by enhancing efficiencies, substituting raw materials for bio-based and recycled ones, extending the lifetimes of products wherever possible, and recycling.
It also aims to factor environmental damage into product prices, require a certain percentage of second-hand materials in the manufacturing process, and promote design methods that extend the lifetimes of products by making them easier to repair.
There’s also an element of subsidisation, including funding for “circular craft centres and repair cafés”.
This idea is already in play. In Amsterdam, a repair centre run by refugees, and backed by the city and outdoor clothing brand Patagonia, is helping big brands breathe new life into old clothes.
Meanwhile, government ministries aim to aid progress by prioritising the procurement of recycled or recyclable electrical equipment and construction materials, for instance.
State support is critical to levelling the playing field, analysts say...
Long Road Ahead
The government also wants manufacturers – including clothing and beverages companies – to take full responsibility for products discarded by consumers.
“Producer responsibility for textiles is already in place, but it’s work in progress to fully implement it,” Tak says.
And the household waste collection process remains a challenge considering that small city apartments aren’t conducive to having multiple bins, and sparsely populated rural areas are tougher to service.
“Getting the collection system right is a challenge, but again, it’s work in progress.”
...Nevertheless, Tak says wealthy countries should be leading the way towards a fully circular economy as they’re historically the biggest consumers of natural resources."
-via The Progress Playbook, December 13, 2023
523 notes · View notes
bliow · 11 months ago
Text
AGARTHA Aİ - DEVASA+ (4)
Tumblr media
In an era where technology and creativity intertwine, AI design is revolutionizing the way we conceptualize and create across various industries. From the runway to retail, 3D fashion design is pushing boundaries, enabling designers to craft intricate garments with unparalleled precision. Likewise, 3D product design is transforming everything from gadgets to furniture, allowing for rapid prototyping and innovation. As we explore these exciting advancements, platforms like Agartha.ai are leading the charge in harnessing artificial intelligence to streamline the design process and inspire new ideas. 
AI design
Artificial intelligence (AI) has revolutionized numerous industries, and the realm of design is no exception. By leveraging the power of machine learning and advanced algorithms, AI is transforming the way designers create, innovate, and deliver their products. AI-driven tools enable designers to harness vast amounts of data, allowing for more informed decision-making and streamlined workflows.
In the context of graphic design, AI can assist artists in generating ideas, creating unique visuals, and even automating repetitive tasks. For instance, programs powered by AI design can analyze trends and consumer preferences, producing designs that resonate with target audiences more effectively than traditional methods. This shift not only enhances creativity but also enables designers to focus on strategic thinking and ideation.
Moreover, AI is facilitating personalized design experiences. With the help of algorithms that analyze user behavior, products can be tailored to meet the specific needs and tastes of individuals. This level of customization fosters deeper connections between brands and consumers, ultimately driving customer satisfaction and loyalty in an increasingly competitive market.
3D fashion design
In recent years, 3D fashion design has revolutionized the way we create and visualize clothing. Using advanced software and tools, designers can create lifelike virtual garments that allow for innovative experimentation without the need for physical fabric. This trend has not only streamlined the design process but has also significantly reduced waste in the fashion industry.
Moreover, 3D fashion design enables designers to showcase their creations in a more interactive manner. By utilizing 3D modeling and rendering technologies, designers can present their collections in virtual environments, making it easier for clients and consumers to appreciate the nuances of each piece. This immersive experience also helps in gathering valuable feedback before producing the final product.
Furthermore, the integration of 3D fashion design with augmented reality (AR) and virtual reality (VR) technologies is bringing a fresh perspective to the industry. Consumers can virtually try on clothes from the comfort of their homes, thereby enhancing the shopping experience. As this field continues to evolve, it promises to bridge the gap between creativity and technology, paving the way for a sustainable and forward-thinking fashion future.
3D product design
3D product design has revolutionized the way we conceptualize and create products. With advanced software tools and technologies, designers can now create highly detailed and realistic prototypes that are not only visually appealing but also functional. This process allows for a quicker iteration of ideas, enabling designers to experiment with various styles and functionalities before arriving at the final design.
One of the significant advantages of 3D product design is the ability to visualize products in a virtual environment. Designers can see how their creations would look in real life, which is essential for understanding aesthetics and usability. Additionally, this technology enables manufacturers to identify potential issues in the design phase, reducing costs associated with prototype development and rework.
Moreover, the rise of 3D printing has further enhanced the significance of 3D product design. Designers can swiftly turn their digital models into tangible products, allowing for rapid prototyping and small-batch manufacturing. This agility not only speeds up the time-to-market for new products but also paves the way for more innovative designs that were previously impossible to execute.
Agartha.ai
Agartha.ai is a revolutionary platform that merges artificial intelligence with innovative design, creating a new avenue for designers and creators alike. With the rapid advancements in technology, Agartha.ai leverages AI to streamline various design processes, enabling users to produce unique and captivating designs with ease.
The platform provides tools that empower both emerging and established designers to explore the possibilities of AI design. By utilizing intelligent algorithms, Agartha.ai can assist in generating design options, ensuring that creativity is not hindered but enhanced. This results in a more efficient workflow and allows designers to focus on the conceptual aspects of their projects.
One of the standout features of Agartha.ai is its ability to adapt to different design disciplines, such as 3D fashion design and 3D product design. By supporting a broad spectrum of design fields, it positions itself as a versatile tool that meets the evolving needs of today's creative professionals. Whether it's crafting intricate fashion pieces or developing innovative product designs, Agartha.ai is at the forefront of the design revolution.
329 notes · View notes
nandinishenoy · 4 months ago
Text
Hiranandani Ventures into Pune Real Estate; Revenue Potential Set at Rs 7,000 Crore
Tumblr media
Hiranandani Group has officially marked its entry into Pune’s real estate sector by securing its first-ever joint development agreement of 105 acres with the well-known Krisala Developers.
Located in North Hinjewadi, the project will be developed under the Integrated Township Policy, encompassing residential, commercial, and retail spaces, according to a joint statement released on February 20, 2025.
The total investment for the 105-acre land asset is valued at Rs 2,000 crore, with an estimated revenue potential of Rs 7,000 crore, as stated in the announcement.
The initial phase of development will span 30 acres, with a minimum target of delivering 3 million square feet of real estate space.
As part of this joint development, the investment for Phase I is projected at approximately Rs 500 crore, with an anticipated turnover of around Rs 2,100 crore.
The proposed development will feature apartments, villa plots, branded residences, and a range of recreational amenities designed to offer a holistic living experience for homebuyers, the statement noted.
This "strategic joint development" seeks to capitalize on Krisala Developers' strong local expertise while integrating Hiranandani Group’s "extensive brand experience."
"Both organizations are dedicated to seamlessly aligning their vision and expertise, covering every phase from land development and approvals to execution," they stated.
Niranjan Hiranandani, Chairman of Hiranandani Group, highlighted the rapid evolution of India’s real estate landscape, emphasizing that innovation and strategic collaborations are key to achieving exponential growth.
"Mega infrastructure projects are facilitating last-mile connectivity between Mumbai and Pune, further energizing the MMR and Pune real estate markets. This enhanced connectivity caters directly to the aspirations of migrating talent. Pune's real estate sector is thriving due to its booming IT hubs, excellent connectivity, and an influx of skilled professionals. The seamless link between these two major business cities has unlocked unprecedented real estate opportunities," Hiranandani added.
With a legacy spanning over 45 years, the Hiranandani Group is a prominent real estate conglomerate, having delivered nearly 48 million square feet of residential and commercial spaces. The Group has also diversified into emerging asset classes, including Data Centers, Industrial Parks, and Logistics Parks.
Aakash Agarwal, Managing Director of Krisala Developers, stated, "This development will cater to first-time homebuyers, second-home seekers, investors, and NRIs, ensuring inclusivity and comfort across all demographics. The project is distinguished by its strong commitment to sustainability and scientifically driven urban planning. Our partnerships with leading energy and resource institutes are aimed at maintaining an air quality index (AQI) of 40, ensuring a healthier living environment for residents."
Krisala Developers has been active in Pune’s real estate sector for over 13 years, completing more than 2.3 million square feet of residential and commercial construction.For more updates on this and similar developments, stay tuned to Hiranandani news.
8 notes · View notes
darkmaga-returns · 6 months ago
Text
Here is the link:
Aaron Siri REVEALS the Shocking Truth Behind Vaccine Trials – SF509
“Today I’m talking to Aaron Siri, the attorney taking on Big Pharma and exposing the cracks in vaccine mandates and public health regulation. From forcing the CDC to release hidden data to challenging mandates all the way to the Supreme Court, Aaron’s work uncovers how profit-driven motives and regulatory conflicts of interest shape the public health narrative.”
It’s not just the “show trials” for the experimental C19 modified mRNA injections – it’s almost EVERY vaccine on EVERY schedule in the US and around the world.
o-one is “anti-vaxx” in the same way that no-one s “anti-surgery” or “anti-bandage” or even “ant–antiseptic”!
But vaccines have been “authorised” using appalling scientific and medical methods – methods that are almost guaranteed to cause deaths and harms because the data submitted by big pharma is sloppy, slipshod and of really, really low quality.
For those who aren’t in the know about the toxic vaccines approved by eh FDA and CDC – especially parents – this video is a “must see”.
Do not be taken in by the label “anti-vaxx” – that is a marketing term designed to deflect and distract from the toxicity of improperly authorised “vaccines”.
Be “Pro-health”.
10 notes · View notes
Text
Expert Picks: The Best Shopify Website Designers for 2025’s Trending Store Features
Tumblr media
The world of eCommerce is transforming faster than ever, and Shopify remains at the forefront of that evolution. As brands aim to deliver exceptional user experiences and capitalize on design-led growth, the need for a skilled Shopify designer has never been greater.
Cross Atlantic Software specialize in bringing together cutting-edge creativity and eCommerce functionality. In this article, we’re diving into the top Shopify website designers to watch in 2025 and sharing expert insights on the trending Shopify store design features that are shaping the future of online retail.
Why Shopify Design Matters in 2025
Before we get into the list of designers and specialists, it’s important to understand why Shopify design is more critical than ever. Online shoppers expect more than a functional website—they want intuitive navigation, fast load times, visually engaging layouts, and mobile responsiveness. That’s where the expertise of a Shopify specialist comes into play.
What Makes a Great Shopify Website Designer?
A truly standout Shopify website designer goes beyond aesthetics. They focus on:
Conversion-driven layouts
Brand-centric user experience
Responsive mobile design
SEO-optimized pages
Seamless app integrations
Let’s take a look at what trends are dominating Shopify in 2025 and who is best equipped to execute them flawlessly.
2025’s Top Shopify Store Design Trends
1. Personalized Shopping Experiences
Thanks to AI and data analytics, personalization is no longer a luxury—it's an expectation. Smart Shopify store design integrates AI-driven recommendations, dynamic product displays, and personalized landing pages. This keeps customers engaged and encourages more frequent purchases.
2. Video-First Product Displays
Static images are taking a backseat in 2025. Leading Shopify website designers are building immersive product pages with background videos, 360-degree product views, and storytelling clips. These elements give customers a real feel for what they’re buying, right from the screen.
3. Mobile-First Design
With more than 75% of eCommerce traffic coming from mobile, top Shopify specialists are prioritizing mobile performance. Think smooth scrolling, effortless one-tap checkouts, and pages that load in the blink of an eye—because today’s shoppers won’t wait around.
4. Eco-Conscious Branding
Consumers are more conscious of sustainability. Modern Shopify store designs are incorporating eco-friendly color schemes, carbon tracking widgets, and transparency tabs to showcase ethical sourcing.
5. Modular Design Systems
In 2025, agility is key. Many Shopify designers are adopting modular design systems—reusable UI components that let store owners update their sites quickly without starting from scratch.
Meet the Experts: Top Shopify Website Designers for 2025
Cross Atlantic Software works with some of the most forward-thinking professionals in the Shopify ecosystem. Here are the types of Shopify website design services that are in high demand—and who’s delivering them.
1. The Strategist Shopify Designer
A strategist isn’t just focused on look and feel—they focus on conversion. They use analytics, customer behavior, and A/B testing to inform every design decision. Our own Cross Atlantic Software design team is known for combining user psychology with clean aesthetics to boost ROI.
Best for: DTC brands looking to scale quickly.
2. The Visual Storyteller
These Shopify website designers are all about emotion. They create visual narratives through imagery, layout, typography, and animation. For lifestyle, fashion, and beauty brands, this approach is especially effective.
Best for: High-end or boutique brands seeking emotional engagement.
3. The Technical Shopify Specialist
Some projects require deep technical know-how. Whether it’s integrating custom features, building subscription logic, or streamlining complex product catalogs, these Shopify specialists bridge the gap between design and engineering.
Best for: B2B, SaaS, or stores with unique backend needs.
4. The Speed-First Optimizer
If performance is your priority, look for a Shopify designer focused on speed. These experts optimize image sizes, reduce unused code, and streamline user flows—all to reduce bounce rates and increase sales.
Best for: Mobile-heavy industries or global brands.
5. The Brand Builder
A great store starts with great branding. These Shopify website design services offer end-to-end support—from logo creation and color palette development to building a custom Shopify theme that aligns with your vision.
Best for: New brands or rebrands that need full creative direction.
Why Choose Cross Atlantic Software?
With hundreds of projects completed and clients across North America, Europe, and Asia, Cross Atlantic Software is more than just a design agency—we’re your eCommerce growth partner.
Our Services Include:
Custom Shopify store design
Theme development and optimization
UI/UX design tailored to your industry
Shopify Plus migration and setup
Full-stack Shopify website design services
Cross Atlantic Software believes every brand has its own story to tell. Our Shopify specialists work closely with you to make sure your store doesn’t just look great—it feels like you.
Client Success:
One of our recent clients, a sustainable fashion label based in Los Angeles, came to us for a full redesign. Their outdated store had a high bounce rate and poor mobile usability.
Our team implemented a modern Shopify store design with immersive video elements, quick-load product pages, and mobile-first navigation. Within three months:
Bounce rate decreased by 27%
Mobile conversions increased by 40%
Average order value rose by 15%
This is the power of working with expert Shopify website designers who understand trends and business objectives.
Conclusion:
If you're planning to launch or revamp your Shopify store in 2025, don’t settle for generic templates or cookie-cutter solutions. Partnering with an experienced Shopify designer or Shopify specialist can make the difference between a store that looks good—and one that converts.
Cross Atlantic Software is passionate about building digital experiences that drive growth. Whether you’re a startup looking for full Shopify website design services or an established brand wanting to refresh your Shopify store design, we’re here to help.
Ready to future-proof your eCommerce store? Contact Cross Atlantic Software today for a free consultation and let’s create something extraordinary together.
3 notes · View notes
rankcraftseo · 1 month ago
Text
Boost Your Website Performance with URL Monitor: The Ultimate Solution for Seamless Web Management
Tumblr media
In today's highly competitive digital landscape, maintaining a robust online presence is crucial. Whether you're a small business owner or a seasoned marketer, optimizing your website's performance can be the difference between success and stagnation.
Enter URL Monitor, an all-encompassing platform designed to revolutionize how you manage and optimize your website. By offering advanced monitoring and analytics, URL Monitor ensures that your web pages are indexed efficiently, allowing you to focus on scaling your brand with confidence.
Why Website Performance Optimization Matters
Website performance is the backbone of digital success. A well-optimized site not only enhances user experience but also improves search engine rankings, leading to increased visibility and traffic. URL Monitor empowers you to stay ahead of the curve by providing comprehensive insights into domain health and URL metrics. This tool is invaluable for anyone serious about elevating their online strategy.
Enhancing User Experience and SEO
A fast, responsive website keeps visitors engaged and satisfied. URL Monitor tracks domain-level performance, ensuring your site runs smoothly and efficiently. With the use of the Web Search Indexing API, URL Monitor facilitates faster and more effective page crawling, optimizing search visibility. This means your website can achieve higher rankings on search engines like Google and Bing, driving more organic traffic to your business.
Comprehensive Monitoring with URL Monitor
One of the standout features of URL Monitor is its ability to provide exhaustive monitoring of your website's health. Through automatic indexing updates and daily analytics tracking, this platform ensures you have real-time insights into your web traffic and performance.
Advanced URL Metrics
Understanding URL metrics is essential for identifying areas of improvement on your site. URL Monitor offers detailed tracking of these metrics, allowing you to make informed decisions that enhance your website's functionality and user engagement. By having a clear picture of how your URLs are performing, you can take proactive steps to optimize them for better results.
Daily Analytics Tracking
URL Monitor's daily analytics tracking feature provides you with consistent updates on your URL indexing status and search analytics data. This continuous flow of information allows you to respond quickly to changes, ensuring your website remains at the top of its game. With this data, you can refine your strategies and maximize your site's potential.
Secure and User-Friendly Interface
In addition to its powerful monitoring capabilities, URL Monitor is also designed with user-friendliness in mind. The platform offers a seamless experience, allowing you to navigate effortlessly through its features without needing extensive technical knowledge.
Data Security and Privacy
URL Monitor prioritizes data security, offering read-only access to your Google Search Console data. This ensures that your information is protected and private, with no risk of sharing sensitive data. You can trust that your website's performance metrics are secure and reliable.
Flexible Subscription Model for Ease of Use
URL Monitor understands the importance of flexibility, which is why it offers a subscription model that caters to your needs. With monthly billing and no long-term commitments, you have complete control over your subscription. This flexibility allows you to focus on growing your business without the burden of unnecessary constraints.
Empowering Business Growth
By providing a user-friendly interface and secure data handling, URL Monitor allows you to concentrate on what truly matters—scaling your brand. The platform's robust analytics and real-time insights enable you to make data-driven decisions that drive performance and growth.
Conclusion: Elevate Your Website's Potential with URL Monitor
In conclusion, URL Monitor is the ultimate solution for anyone seeking hassle-free website management and performance optimization. Its comprehensive monitoring, automatic indexing updates, and secure analytics make it an invaluable tool for improving search visibility and driving business growth.
Don't leave your website's success to chance. Discover the power of URL Monitor and take control of your online presence today. For more information, visit URL Monitor and explore how this innovative platform can transform your digital strategy. Unlock the full potential of your website and focus on what truly matters—scaling your brand to new heights.
3 notes · View notes
omegaphilosophia · 9 months ago
Text
The Social Consequences of Marketing
Marketing, while essential for businesses and economies, has also been criticized for causing harm to society in various ways. Here are some significant ways in which marketing has negatively impacted society:
1. Promotion of Consumerism
Excessive consumption: Marketing often encourages the idea that happiness and success are linked to material goods, promoting a culture of consumerism. This has led to excessive consumption, debt, and environmental damage, as people are driven to buy more than they need.
Planned obsolescence: Companies sometimes design products with limited lifespans, encouraging consumers to buy new versions frequently. This practice contributes to waste, depletion of resources, and increased consumer spending.
2. Exploitation of Insecurities
Body image and self-esteem: Advertising in industries like fashion, beauty, and fitness often exploits people's insecurities by promoting unrealistic beauty standards. This can lead to mental health issues such as low self-esteem, anxiety, body dysmorphia, and even eating disorders.
Fear-based marketing: Some marketing strategies use fear to sell products, such as insurance, security systems, or health products, by making consumers feel unsafe or inadequate without them.
3. Targeting Vulnerable Populations
Children: Marketing often targets children, who are particularly susceptible to persuasive messages. This leads to the commercialization of childhood, with kids exposed to unhealthy food, consumerist values, and a materialistic mindset from an early age.
Low-income groups: Companies sometimes market harmful products, such as payday loans or unhealthy foods, more aggressively to low-income populations, exacerbating financial hardship or health problems.
4. Perpetuation of Stereotypes and Social Divides
Gender roles: Marketing often reinforces gender stereotypes, portraying women as caregivers or men as breadwinners, thereby perpetuating outdated norms that limit gender equality and diversity.
Cultural appropriation and tokenism: Some brands use cultural symbols or minority groups in marketing campaigns without understanding their significance, which can lead to cultural appropriation and tokenism, alienating and misrepresenting marginalized communities.
5. Environmental Damage
Overemphasis on fast fashion and disposable goods: Marketing has contributed to the rise of fast fashion and a throwaway culture, promoting short-term use of cheap, disposable products. This has serious environmental consequences, including pollution, resource depletion, and the generation of vast amounts of waste.
Greenwashing: Some companies falsely market products as "environmentally friendly" or "sustainable" in an attempt to capitalize on consumers' eco-consciousness, misleading the public and delaying genuine action on environmental issues.
6. Manipulation and Misinformation
False advertising: Companies sometimes make exaggerated or false claims about their products, misleading consumers and creating false expectations. This can be particularly harmful when it comes to health products, pharmaceuticals, or weight-loss treatments.
Addictive design: Marketing techniques are increasingly used to promote addictive behaviors, particularly in the context of social media, video games, or gambling. Companies manipulate users through behavioral nudges and psychological triggers that keep them hooked.
7. Invasion of Privacy
Data mining and surveillance: With the rise of digital marketing, companies have gained unprecedented access to consumers’ personal data. Many firms engage in data mining and targeted advertising based on individuals' online behavior, often without full transparency or consent, leading to concerns about privacy and data security.
Personalization and manipulation: Highly personalized marketing can lead to manipulation, as companies can target individuals with ads tailored to their specific vulnerabilities, making it harder for consumers to make objective decisions.
8. Promotion of Unhealthy Lifestyles
Junk food advertising: Aggressive marketing of unhealthy foods, particularly to children, has been linked to rising rates of obesity, diabetes, and other diet-related diseases.
Alcohol and tobacco marketing: Despite restrictions in some countries, marketing of alcohol, tobacco, and vaping products continues to glamorize these potentially harmful substances, leading to addiction and public health crises.
9. Contributing to Financial Instability
Credit and debt marketing: Marketing of credit cards, loans, and other financial products often promotes spending beyond one's means, contributing to personal debt and financial instability. Predatory lending practices, such as payday loans, are frequently marketed to those already in financial difficulty.
10. Reduction of Authenticity and Creativity
Commercialization of art and culture: Marketing can sometimes reduce art, culture, and creativity to mere products to be sold, stripping them of their authenticity. This can lead to the commodification of creative expression and a focus on profit over substance.
Trend exploitation: By constantly pushing new trends, marketing fosters a culture of superficiality and short-term thinking, where value is placed on what is fashionable or trending rather than what is meaningful or lasting.
While marketing plays a critical role in the economy by connecting consumers with products, it also has significant social, psychological, and environmental consequences. From promoting overconsumption and exploiting insecurities to targeting vulnerable groups and contributing to environmental degradation, marketing practices have often prioritized profit over societal well-being. Reforming marketing to be more ethical and socially responsible is essential for creating a healthier, more sustainable society.
10 notes · View notes
stevenketterman2 · 1 day ago
Text
The Evolution of DJ Controllers: From Analog Beginnings to Intelligent Performance Systems
The DJ controller has undergone a remarkable transformation—what began as a basic interface for beat matching has now evolved into a powerful centerpiece of live performance technology. Over the years, the convergence of hardware precision, software intelligence, and real-time connectivity has redefined how DJs mix, manipulate, and present music to audiences.
For professional audio engineers and system designers, understanding this technological evolution is more than a history lesson—it's essential knowledge that informs how modern DJ systems are integrated into complex live environments. From early MIDI-based setups to today's AI-driven, all-in-one ecosystems, this blog explores the innovations that have shaped DJ controllers into the versatile tools they are today.
Tumblr media
The Analog Foundation: Where It All Began
The roots of DJing lie in vinyl turntables and analog mixers. These setups emphasized feel, timing, and technique. There were no screens, no sync buttons—just rotary EQs, crossfaders, and the unmistakable tactile response of a needle on wax.
For audio engineers, these analog rigs meant clean signal paths and minimal processing latency. However, flexibility was limited, and transporting crates of vinyl to every gig was logistically demanding.
The Rise of MIDI and Digital Integration
The early 2000s brought the integration of MIDI controllers into DJ performance, marking a shift toward digital workflows. Devices like the Vestax VCI-100 and Hercules DJ Console enabled control over software like Traktor, Serato, and VirtualDJ. This introduced features such as beat syncing, cue points, and FX without losing physical interaction.
From an engineering perspective, this era introduced complexities such as USB data latency, audio driver configurations, and software-to-hardware mapping. However, it also opened the door to more compact, modular systems with immense creative potential.
Controllerism and Creative Freedom
Between 2010 and 2015, the concept of controllerism took hold. DJs began customizing their setups with multiple MIDI controllers, pad grids, FX units, and audio interfaces to create dynamic, live remix environments. Brands like Native Instruments, Akai, and Novation responded with feature-rich units that merged performance hardware with production workflows.
Technical advancements during this period included:
High-resolution jog wheels and pitch faders
Multi-deck software integration
RGB velocity-sensitive pads
Onboard audio interfaces with 24-bit output
HID protocol for tighter software-hardware response
These tools enabled a new breed of DJs to blur the lines between DJing, live production, and performance art—all requiring more advanced routing, monitoring, and latency optimization from audio engineers.
All-in-One Systems: Power Without the Laptop
As processors became more compact and efficient, DJ controllers began to include embedded CPUs, allowing them to function independently from computers. Products like the Pioneer XDJ-RX, Denon Prime 4, and RANE ONE revolutionized the scene by delivering laptop-free performance with powerful internal architecture.
Key engineering features included:
Multi-core processing with low-latency audio paths
High-definition touch displays with waveform visualization
Dual USB and SD card support for redundancy
Built-in Wi-Fi and Ethernet for music streaming and cloud sync
Zone routing and balanced outputs for advanced venue integration
For engineers managing live venues or touring rigs, these systems offered fewer points of failure, reduced setup times, and greater reliability under high-demand conditions.
Tumblr media
Embedded AI and Real-Time Stem Control
One of the most significant breakthroughs in recent years has been the integration of AI-driven tools. Systems now offer real-time stem separation, powered by machine learning models that can isolate vocals, drums, bass, or instruments on the fly. Solutions like Serato Stems and Engine DJ OS have embedded this functionality directly into hardware workflows.
This allows DJs to perform spontaneous remixes and mashups without needing pre-processed tracks. From a technical standpoint, it demands powerful onboard DSP or GPU acceleration and raises the bar for system bandwidth and real-time processing.
For engineers, this means preparing systems that can handle complex source isolation and downstream processing without signal degradation or sync loss.
Cloud Connectivity & Software Ecosystem Maturity
Today’s DJ controllers are not just performance tools—they are part of a broader ecosystem that includes cloud storage, mobile app control, and wireless synchronization. Platforms like rekordbox Cloud, Dropbox Sync, and Engine Cloud allow DJs to manage libraries remotely and update sets across devices instantly.
This shift benefits engineers and production teams in several ways:
Faster changeovers between performers using synced metadata
Simplified backline configurations with minimal drive swapping
Streamlined updates, firmware management, and analytics
Improved troubleshooting through centralized data logging
The era of USB sticks and manual track loading is giving way to seamless, cloud-based workflows that reduce risk and increase efficiency in high-pressure environments.
Hybrid & Modular Workflows: The Return of Customization
While all-in-one units dominate, many professional DJs are returning to hybrid setups—custom configurations that blend traditional turntables, modular FX units, MIDI controllers, and DAW integration. This modularity supports a more performance-oriented approach, especially in experimental and genre-pushing environments.
These setups often require:
MIDI-to-CV converters for synth and modular gear integration
Advanced routing and clock sync using tools like Ableton Link
OSC (Open Sound Control) communication for custom mapping
Expanded monitoring and cueing flexibility
This renewed complexity places greater demands on engineers, who must design systems that are flexible, fail-safe, and capable of supporting unconventional performance styles.
Looking Ahead: AI Mixing, Haptics & Gesture Control
As we look to the future, the next phase of DJ controllers is already taking shape. Innovations on the horizon include:
AI-assisted mixing that adapts in real time to crowd energy
Haptic feedback jog wheels that provide dynamic tactile response
Gesture-based FX triggering via infrared or wearable sensors
Augmented reality interfaces for 3D waveform manipulation
Deeper integration with lighting and visual systems through DMX and timecode sync
For engineers, this means staying ahead of emerging protocols and preparing venues for more immersive, synchronized, and responsive performances.
Final Thoughts
The modern DJ controller is no longer just a mixing tool—it's a self-contained creative engine, central to the live music experience. Understanding its capabilities and the technology driving it is critical for audio engineers who are expected to deliver seamless, high-impact performances in every environment.
Whether you’re building a club system, managing a tour rig, or outfitting a studio, choosing the right gear is key. Sourcing equipment from a trusted professional audio retailer—online or in-store—ensures not only access to cutting-edge products but also expert guidance, technical support, and long-term reliability.
As DJ technology continues to evolve, so too must the systems that support it. The future is fast, intelligent, and immersive—and it’s powered by the gear we choose today.
2 notes · View notes
blahideiasquefuncionam · 7 months ago
Text
Vem Aí o Novo Site da Agência Online Blah!
Introdução ao Novo Site A agência online Blah! tem o prazer de anunciar o lançamento do seu novo site, um projeto que reflete o compromisso contínuo em atender às necessidades do mercado de marketing digital. A evolução do ambiente digital e as rápidas mudanças nas demandas dos consumidores exigem uma abordagem inovadora e eficaz em comunicação. Com isso, a atualização do nosso site visa não…
0 notes
famouslyemptyquest · 2 days ago
Text
How will digital marketing change in the future?
1. AI and Automation:
AI-Powered Personalization: Artificial intelligence will be used to analyze vast amounts of data and create highly personalized marketing messages and experiences for individual consumers. 
AI Content Creation: AI tools will assist in content creation, including writing, design, and even video production, making it easier and more efficient for marketers to produce high-quality content. 
AI-Driven Conversational Marketing: Chatbots and AI-powered assistants will become more sophisticated, enabling more personalized and efficient customer interactions. 
2. Immersive Experiences:
Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies will be increasingly integrated into marketing campaigns to create engaging and immersive experiences for consumers. 
Interactive Content: Interactive content, such as quizzes, polls, and interactive videos, will become more prevalent as a way to boost engagement and capture user attention. 
3. Video Marketing:
Short-Form Video Dominance: Platforms like TikTok, Instagram Reels, and YouTube Shorts will continue to be popular for marketing, with a focus on creating engaging, snackable content. 
Live Video: Live streaming and live shopping experiences will become more integrated into marketing strategies. 
4. Social Media Marketing:
Multi-Channel Marketing: Brands will need to be present and active on a variety of social media platforms, tailoring their content and strategies to each platform. 
Social Commerce: Social media platforms will become more integrated with e-commerce, allowing users to purchase products directly within the platform. 
Influencer Marketing: Influencer marketing will continue to evolve, with a focus on authenticity, micro-influencers, and niche collaborations. 
5. Data Privacy and Ethical Marketing:
Prioritizing Data Privacy: Consumers are becoming more aware of data privacy issues, and brands will need to be transparent about how they collect and use data. 
Ethical Marketing Practices: Consumers are increasingly looking for brands that align with their values, and ethical marketing practices will become more important. 
Sustainability: Brands will need to demonstrate their commitment to sustainability and environmental responsibility. 
6. Other Important Trends:
Personalization at Scale: Beyond basic personalization, brands will need to leverage AI and data to create highly customized experiences for individual consumers. 
Voice Search Optimization: With the rise of voice assistants, optimizing content for voice search will become increasingly important. 
User-Generated Content: Leveraging user-generated content (UGC) will be a key strategy for building trust and authenticity. 
Omnichannel Marketing: Creating seamless and consistent experiences across all touchpoints, both online and offline, will be crucial for success. 
Focus on Customer Experience: Providing a positive and seamless customer experience will be a key differentiator for brands. 
2 notes · View notes
Text
DIGITAL MARKETING STRATEGIST IN KANNUR
Hello As a digital marketing strategist, I'm Keerthana Sibin, and I'm passionate about using data-driven decision-making, innovative campaigns, and the strength of digital platforms to help brands expand. This blog is your go-to source for ideas, tactics, and practical advice in the always changing digital market, whether you're a startup trying to make an impression or an established company searching for scalable growth.
Here, I simplify difficult marketing ideas into doable, real-world suggestions that you can use right now, covering everything from paid advertising and analytics to SEO and content marketing.
Digital Marketing Services
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Tumblr media Tumblr media Tumblr media Tumblr media
Our specialty at Keerthana Sibin is enabling businesses to use smart lead generation strategies that increase their clientele and promote long-term success. As a result, to guarantee a steady flow of qualified leads, our team of knowledgeable Lead Generation Specialists combines cutting-edge strategies with industry best practices.
We customize our lead generating tactics to fit your particular target market and goals since we understand that every business is different. Furthermore, our professionals are dedicated to producing results that support the expansion of your business, whether it be through focused outreach, digital marketing, or content production.
MY SKILLS
Search Engine Optimization ( SEO​ )
Search Engine Marketing, or SEM​
Social media marketing, or SMM
Email Marketing
Content Writing
Web Designing
My service
Search Engine Optimization ( SEO​ )
I employ only white-hat SEO techniques to ethically enhance your website's ranking. By focusing on sustainable practices such as creating high-quality, user-centric content and optimizing on-page elements, I aim to increase your website's organic traffic. This approach not only improves visibility but also builds trust and authority in your industry​
Social media marketing, or SMM
Social media marketing (SMM) leverages platforms like Facebook, Instagram, TikTok, YouTube, and LinkedIn to actively promote brands, engage audiences, and drive business growth. By creating and sharing tailored content—such as posts, videos, stories, and live sessions—businesses connect with their target audiences, build brand loyalty, and enhance customer experiences. ​
Search Engine Marketing, or SEM​
Search Engine Marketing (SEM) stands as one of the most effective digital marketing strategies. By utilizing paid advertising, SEM allows businesses to achieve immediate visibility on search engine results pages (SERPs). This approach enables companies to reach a targeted audience actively searching for their products or services, thereby increasing website traffic and potential conversions​
EMAIL MARKETING
Email marketing stands as a pivotal element in digital marketing strategies, offering businesses a direct line to their customers. By crafting personalized and targeted email campaigns, businesses can nurture relationships, promote products or services, and drive conversions. Moreover, utilizing segmentation and automation tools allows for timely and relevant communication, enhancing customer experience and satisfaction. Consequently, email marketing not only fosters trust but also builds long-term relationships with the audience.​
Content Writing
Instead of promoting a product or service directly, content marketing entails creating content that speaks to the interests and requirements of your target audience. For instance, blog entries, videos, podcasts, infographics, and social media posts are just a few of the formats in which this content can be found. By offering helpful information, businesses can gain credibility and become recognized as thought leaders in their sector. Consequently, content marketing not only fosters trust but also builds long-term relationships with the audience.​
Web Designing
The creation and planning of a website's structure, appearance, and layout is known as web design. Consequently, it highlights a website's appearance and user experience. In addition, to being aesthetically pleasing, a well-designed website is also practical and easy to use. By utilizing a variety of tools and technologies, including HTML, CSS, and graphic design software, web designers create websites that are compatible with computers, tablets, and smartphones. Therefore, web design is crucial for ensuring a seamless user experience across different devices.​
GOAL
Creating data-driven tactics that increase online visibility, encourage meaningful audience engagement, and propel quantifiable business success is my goal as a digital marketing strategist. I want to close the gap between brands and their audiences by combining creative content production, focused advertising, and ongoing performance optimization to guarantee long-term success in the digital sphere.
VISION 
Our objective is to become a dependable leader in digital marketing by helping businesses create genuine strategies that will help them engage deeply with their target audiences and thrive in the quickly evolving digital space. Furthermore, we want to develop results-driven, moral, and impactful tactics that not only accomplish business goals but also foster positive digital experiences."
Contacts
Consequently, this expression not only invites guests to initiate a conversation but also encourages them to engage in meaningful interactions, thereby fostering a welcoming and inclusive atmosphere.
2 notes · View notes
Text
Video Agent: The Future of AI-Powered Content Creation
Tumblr media
The rise of AI-generated content has transformed how businesses and creators produce videos. Among the most innovative tools is the video agent, an AI-driven solution that automates video creation, editing, and optimization. Whether for marketing, education, or entertainment, video agents are redefining efficiency and creativity in digital media.
In this article, we explore how AI-powered video agents work, their benefits, and their impact on content creation.
What Is a Video Agent?
A video agent is an AI-based system designed to assist in video production. Unlike traditional editing software, it leverages machine learning and natural language processing (NLP) to automate tasks such as:
Scriptwriting – Generates engaging scripts based on keywords.
Voiceovers – Converts text to lifelike speech in multiple languages.
Editing – Automatically cuts, transitions, and enhances footage.
Personalization – Tailors videos for different audiences.
These capabilities make video agents indispensable for creators who need high-quality content at scale.
How AI Video Generators Work
The core of a video agent lies in its AI algorithms. Here’s a breakdown of the process:
1. Input & Analysis
Users provide a prompt (e.g., "Create a 1-minute explainer video about AI trends"). The AI video generator analyzes the request and gathers relevant data.
2. Content Generation
Using GPT-based models, the system drafts a script, selects stock footage (or generates synthetic visuals), and adds background music.
3. Editing & Enhancement
The video agent refines the video by:
Adjusting pacing and transitions.
Applying color correction.
Syncing voiceovers with visuals.
4. Output & Optimization
The final video is rendered in various formats, optimized for platforms like YouTube, TikTok, or LinkedIn.
Benefits of Using a Video Agent
Adopting an AI-powered video generator offers several advantages:
1. Time Efficiency
Traditional video production takes hours or days. A video agent reduces this to minutes, allowing rapid content deployment.
2. Cost Savings
Hiring editors, voice actors, and scriptwriters is expensive. AI eliminates these costs while maintaining quality.
3. Scalability
Businesses can generate hundreds of personalized videos for marketing campaigns without extra effort.
4. Consistency
AI ensures brand voice and style remain uniform across all videos.
5. Accessibility
Even non-experts can create professional videos without technical skills.
Top Use Cases for Video Agents
From marketing to education, AI video generators are versatile tools. Key applications include:
1. Marketing & Advertising
Personalized ads – AI tailors videos to user preferences.
Social media content – Quickly generates clips for Instagram, Facebook, etc.
2. E-Learning & Training
Automated tutorials – Simplifies complex topics with visuals.
Corporate training – Creates onboarding videos for employees.
3. News & Journalism
AI-generated news clips – Converts articles into video summaries.
4. Entertainment & Influencers
YouTube automation – Helps creators maintain consistent uploads.
Challenges & Limitations
Despite their advantages, video agents face some hurdles:
1. Lack of Human Touch
AI may struggle with emotional nuance, making some videos feel robotic.
2. Copyright Issues
Using stock footage or AI-generated voices may raise legal concerns.
3. Over-Reliance on Automation
Excessive AI use could reduce creativity in content creation.
The Future of Video Agents
As AI video generation improves, we can expect:
Hyper-realistic avatars – AI-generated presenters indistinguishable from humans.
Real-time video editing – Instant adjustments during live streams.
Advanced personalization – AI predicting viewer preferences before creation.
2 notes · View notes
mifiada · 5 days ago
Text
MifiadaHome Starting a Brand | AI in Brand Marketing: Can AI Pave the Path to Social Media Millions? Episode 1
A current MSc Marketing student, I often find myself researching into the world of Digital Marketing more specifically overnight 'virilisation' and furthermore the 'social media millions' that so many millennials dream of. With the glamorous lives of social media influences further demonstrating how fame and fortune can be attained by generating a large audience through social media virilisation, the question arises: is it attainable for the average millennial like you or me, who is not famous, nor born of privilege, but armed with a mobile phone and big dreams?
The Allure of Virality: A Millennials Obsession?
Debunking the myth behind AI, particularly tools such as ChatGPT or Gemini, being the holy grail to attaining overnight success. With AI gurus filling our #fyp with heavy promises of achieving financial freedom and escaping from the controversial 9-to-5, every millennial's dream of monetising their passion. Unfortunately, the harsh reality is that viral moments are fleeting, unpredictable, and even when attained, to reach social media stardom and replicate said moment, this often becomes impossible. Initially, understanding being virality is more to do with luck and an intangible 'it' factor than any replicable strategy.
AI as the Navigator in the Viral Storm?
My perspective on AI begins to shift with the discovery of a specific software called Kling AI. The pursuit of 'virality', as I now understand it, isn't just about random chance; it's about optimising efforts for maximum shareability and resonance.
My previous reflection within the topic focused on AI's ability to understand audiences, and craft compelling narratives, and identify your inner influencer abilities. Now, I see how these capabilities directly feed into the virilisation equation. If Tuten & Solomon (2015) emphasised engagement and relationship, then 'Kling AI' takes that a step further by identifying the optimal points of engagement that trigger sharing. Imagine an AI that doesn't just tell you what your audience likes, but what they are most likely to share with their network. This isn't about creating a viral hit from scratch, but about increasing the probability of viral spread for well-crafted content.
Storytelling for Shareability: The AI Edge?
The power of a narrative, as Van Laer et al. (2014) articulated, lies in its ability to transport an audience. To go viral, you need to be more than just author; but rather transcend your audiences mind to a world which was previously unknown, a subtle but crucial distinction.
With cutting edge animation 'Kling AI's' ability to tell a story is unmatched. It also enables past performance analysis to better develop storylines, this is powerful for identifying stories that better resonates with the audience, which would propel people to share them this could be:
Addictive Content:
-Emotional hook
-Surprising twist
-Universal truth
A cheat code to knowing what design, colour scheme, theme has previous resulted in higher viewer count, moves past the guessing game or what others might deem luck but rather the ability to make data driven creative decisions.
The Conclusion: How do you amplify Organic Reach?
Rosenbaum's (2011) "Curation Nation" this concept demonstrates the active role users play in content creation. The need for community is seen in other words as an engine of virality. Through the play of consistency, this doesn't leave process of becoming viral to chance but rather through sawing seed via more than one social platform, it allows for the opportunity of it flourishes sparking a chair reaction for the creator to then replicate said moment.
Reference List:
Rosenbaum, S. (2011) Curation Nation: How to Win in a World Where Consumers are Creators. New York: McGraw-Hill.
Tuten, T.L. and Solomon, M.R. (2015) Social Media Marketing. 2nd edn. London: Sage Publications.
Van Laer, T., De Ruyter, K., Visconti, L.M. and Wetzels, M. (2014) ‘The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation’, Journal of Consumer Research, 40(5), pp. 797–817. https://doi.org/10.1086/673383
5 notes · View notes